Think of an email address as a virtual door you can knock on when you want to reach out to people, be it your existing customers or potential ones. Got something new to offer? Want to share that latest news with everyone? Implemented a new feature you want people to try? Well, emails can help to get the word out there for you.
Of course, you’ll need email addresses to send these emails out to. An email list is literally one of the most valuable assets a business owner can have, and the earlier you start building one, the longer your list will become.
Make it a Valuable Exchange
If email addresses are as important as we say they are, expect that people will not give them out freely. What we mean, is that people won’t give their email addresses out unless there is a valuable exchange.
Start off by thinking about what you can offer to a visitor in exchange for them giving you their email addresses. Whether it is information they are looking for or future events they are seeking to be a part of, never forget that visitors always need incentives to leave their email addresses.
Set Up a Contact Us Form
A Contact Us form is a sign-up form that a is placed on almost all websites today. This form acts as a virtual telephone line that allows website visitors to communicate and engage with your company on almost any topic under the sun.
As you might have already guessed, visitors will be required to leave their email addresses before they can ask a question, provide customer feedback, or even inquire about a potential business collaboration. By leaving their email addresses, they are promised a reply by the company in due time.
Optimize Your Landing Page
A Landing Page is a specialized page that you design for the purpose of getting emails. This page is usually the first page your visitors see when they navigate to your website. The process of getting email addresses through this is also known as “conversion” or “to convert”.
Think of a landing page as a specialized promotion page that is only available to people who took the time to visit your website (or are lucky enough to chance upon it!). And for individuals to access your promotion, they’ll have to leave their name and email address for it.
While you might not have already noticed, landing pages are pretty widespread and we are pretty certain that you’ve already signed up on dozens of landing pages throughout your life. Next time you come across one, analyze it to see what they offer in exchange for your email address.
(Read also: How to Optimize Your Landing Page for More Signups)
Create Content They Want
We all live in a world of content today. And as crazy as this sounds, we all consume content for most of our waking hours. The key to attracting people to leave their email addresses? Creating relevant and valuable content that they want or need.
Be it a how-to guide or a detailed industry report, valuable content is something visitors to your site are looking for and will likely drop off their email address in exchange for it. Let’s say you’ve written a fantastic how-to guide that would really help your customers. Why offer it for free when you can offer it in exchange for their email address? It doesn’t cost either party anything.
Remember that the world of content can be very comprehensive, ranging from e-newsletters, blog posts, how-to guides, and even free reports. You can offer all these and more to website visitors in exchange for their email addresses.
Got the Email Addresses.. Now What?
Now that you’ve successfully collected your first batch of email addresses, what’s the next step? Well, first make sure you have them all kept in the same place so you are able to access them easily for future reference.
In fact, once your list is starting to grow, you should start looking at setting up a CRM system. CRM stands for “customer relationship management” and this is exactly what it does. It is a database of information on anyone who is interested in, or of interest to your business.
While you may be able to collect all kinds of information on your customers (both existing and potential ones), you won’t always be able to have all of their information at once. But by collecting those details in a CRM system, you can slowly build a profile for that person over time. An email list can be the great start of your company’s CRM solution.
Every company has different needs and a different CRM setup. If you haven’t set up a CRM yet, or would like to know more about how CRMs work, feel free to schedule a no-obligation consultation with iVBS so we can help walk you through the process. Because your success is our success.
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